Bonjour and welcome to the MLM Trigger, I am your host Corine Arnaud and this PODCAST is to help you LEVERAGE Your Network Marketing Skills using the internet to grow your MLM downline.
We are going to dive into [How To Pivot Your Business And Upgrade Your Game] Why 10,000's of Network Marketers just like you are currently abandoning their DEAD-END old fashion methods of recruiting people.
When you are strolling down the entrepreneur path you will experience many obstacles, which will stop you from progressing and moving forward if you don’t address them. I’m sure you have felt like this at some point in your business. It comes as a package deal in this business as you move forward into your journey.
I started experiencing some pretty major obstacles after the first 18 months into my MLM. I began to run out of people. I am someone who never liked home meetings and hotel meetings. I was always trying to figure out the next way to get someone on the phone or to meet the next person. The game changer for me was when I started researching for different options to work my business. I went on this really deep dive, I did tons of research online.
Until, one day I was reading through this website “so I thought” it was not a website but something we call a SALES Funnel. Wow, the concept described to recruit people was completely different in MLM or any business for that matter. NO ONE had ever told me anything like this before. I got sucked in, I kept reading on. Russell Brunson, entrepreneur and business owner of ClickFunnels. He described HOW to Succeed with an MLM Sales Funnel, he got my complete attention. With over 100 Million Network Marketers involved worldwide! And yet, 1 out of every 2 network marketers don’t actually last more than one year.
Why? Because there are still being taught the SAME recruiting methods from the 90’s. As we know, most of our family and friends won’t sign up under us. That a reality, they'll try the products but the majority of them have zero interest in your business opportunity.
The products you sell, have impacted your life in a meaningful way and you want to be a part of this giant movement that is creating positive change in the world, WHILE GETTING PAID right? If you’re spending all day trying to share your opportunity with someone and not getting enough people into your downline, then you don’t have a business and you cannot have the impact on others that you want.
This is something I experienced while recruiting 100’ prospects in my team the first 18 months. Did you know that your MLM website are BASICALLY just a flashy digital brochure? Even if you’re good at recruiting, once you push them to your website and they leave, that’s it. They’re gone (along with your chances of turning them into a customer). That’s because WEBSITES AREN'T DESIGNED TO SELL. It provides surface level information (like a brochure) without any guidance or buttons telling them where to go next. If they don’t know where to go, they’ll leave your site, and you have NO way of turning them into a customer.
Instead, you need to take your prospects by the hand and walk them through each step of the sales process...(just as if you were next to them in person.) It’s like a digital “funnel” where your prospect enter in at the top. This is what we call A "SALES Funnel”
The truth is, you CAN easily add streams of INTERESTED people to your downline - AND actually create a sustainable network marketing business. A lot Network Marketers are currently adding distributors to their downline REGULARLY and they’re doing it using a very simple funnel.
The concept is called ‘paid prospecting’. Paid prospecting meaning you get paid even while you’re prospecting people. At first I thought that it sounded too good to be true. This one concept changed my mindset. It changed the way I look at the industry. It changed everything about the way that I thought about MLM. This was the biggest realization I’d ever had in my business.
The next step along my journey was involved into researching to see who was using those similar strategies in our industry. Then I find this young entrepreneur “Steve Larsen” who was really successful in recruiting business people in his MLM and he made an online educational course. I bought the course and I was hooked. I’m really excited to see how the pattern worked. I feel so passionate about it because so much of the marketing tactics out there in MLM is stuck in the last century and they never changed. But now with this new way to look at MLM it is really a GAME CHANGER.
All these people at the top of their game, every single one of them had some kind of online presence. They had their own, what they call a SALES FUNNEL. What they were doing was really clever. They would offer online education, their knowledge, for FREE. After someone has consumed the free wisdom they would be taken to the next page that would offer something that relates to what they just learned, but for a SMALL FEE. The next page would offer something with more VALUES and a little more expensive, for something that would teach you the next step. Then the next piece for something else to move you up the knowledge ladder.
A marketing funnel is a way of breaking down the customer journey all the way from the “awareness” STAGE (when they first learn about your business) to the “purchase” STAGE (when they’re ready to buy your product or service or join your downline).
DO you see what is happening? That’s what is commonly referred to as a SALES FUNNEL. Everyone at the top of their game would not work with anybody who didn’t pay them money. Not because they were greedy, because they needed to SIFT out the people who were serious and the people who weren’t serious. It’s all about the mentality of someone who’s willing to spend a few $$$ versus someone who’s not willing to spend. The person’s who’s willing to invest in their education and have the mindset and willingness to spend just a few $$$ is the kind of person who’s going to be a real prospect. That is what PAID PROSPECTING IS.
Even if someone only bought the small price $$$ offer and nothing else, that person still qualifies as a prospect. This process gets people to raise their hand and take action with their wallet. Paid prospecting SIFT out all the people who are time wasters and what you are left with are people who actually want to try your product and the people who WANT to join your downline.
A FUNNEL guides your visitors step-by-step through the entire sales process (so they don’t get confused or LOST, and leave) A FUNNEL point your customer straight to the ONE product or service they need most to help solve their problem. Then you follow-up with your visitors, even after they leave your page. This filter is like a kind of a barrier that protects the Network Marketers time. It protects their own downline from getting people in there that are not willing to do anything.
If you feel stuck as a Network Marketer or just can't seem to put all the right pieces together. How can you change lives if you never get the chance to share this business opportunity to the people it was intended for? But you cannot get people interested if you are not able to get in front of the RIGHT crowd. How Do You ONLY Speak To Those Who Are SUPER- Serious about joining your team, and PRACTICALLY raising their hand asking YOU to sign them up?
Let's find out in our next episode. Thank you so very much for tuning in. Next week's episode is all about the next step to MOVE FORWARD...