Bonjour and welcome to the MLM Trigger, I am your host Corine Arnaud and this PODCAST is to help you LEVERAGE Your Network Marketing Skills using the internet to grow your MLM downline.

We are going to dive into [The Secret Weapon Every Woman Needs Right Now To Make More Sale] and we'll talk about the difference between a sales funnel Vs a website.

I’ve been asked recently to explain the difference between a sales funnel and a website. To be quite honest, it took me some time to come up with an analogy that makes sense. If there is one thing I’ve been learning as I continue to follow Russell Brunson’s strategies, to avoid what he calls “techno-babble.”

Russell talked about the techno-babble which is the industry specific terms that we use when we present our product. I did this after I had recruited a few dozens of people. I felt so confident because of my performance in my business. I was giving long answers to simple questions, all these really technical terms and I would use vocabulary that made me sound smart. It made me feel like I knew what the product was but it talked me out of the sale. I kept getting so many NO. I went from RECRUITING 2 person in a day, to 2 a week. I had no idea what was going on.

It wasn’t until later that I realized why my sales dropped. It was really frustrated. I techno-babbled my way out of sales. I did not do that when I first joined MLM so my sales were off the chart. You have to understand that the other person has no idea what you’re saying! It just confuses them to death. They don’t like what you have to offer and they want to walk away.

Russell teaches how you can sell without being Salesy. It teaches you how to deliver a message. How to put together a product and an offer. How to put together sales and marketing, which teaches you how it all work together. How do you communicate your opportunity or product in a way that is received by the other person. The way is by telling a story. Story is what causes belief. Beliefs are what drive everything in our life, whether or not they’re real beliefs. A story is how you create belief. When you have belief in a product, you don’t really have to sell. That’s the key. The story is the key to sales without being a slick salesman.

But you do need to learn how to tell stories. All marketing is education. The only responsibilities that you have as an entrepreneur is to market and to innovate. That’s it. Marketing is just telling stories and changing belief patterns. You JOB IS TO educate through stories. If you can educate through story, you are now officially marketing. You’re no longer prospecting, you’re marketing.

Marketing pulls, it makes the bridge and prospecting pushes. When you chased someone. That’s prospecting. Marketing is putting bait out there, and waiting for the bite. Marketing makes them COME to you. Sometimes you just need to switch your approach so you attract the right kind of person. Switch up the story that change their beliefs. So they won't have any more false beliefs. 

They will see why your product is important and understand why they should join YOU. That changed everything when I started figuring out how to convey a story over and over through automated systems. That’s what I’m excited to share with you... The term is a “Sales Funnel”…

You may have heard the term before, but do you know what it is? To understand what sales funnels are, it’s important first to understand what traditional websites are. A Traditional website is usually between 5 – 20 pages with a homepage that visitors land on. There is an about us page, a contact page, maybe a services page, and a few products catalog page. The homepage is kinda like a four lane highway, and each page on the website has off-ramps. Visitors (also known as website traffic) are going all over the place. Some traffic goes to the about page, other traffic goes to a product page to make a purchase. These streams of traffic are taking off-ramps from the main homepage. Sometimes, if the visitor doesn’t find what they are looking for, they leave and never come back.

The value of a website become highly visible to visitors and show that you’ve put effort into building your online presence, but the biggest problem with traditional websites is the visitor has all kinds of choices and distractions with no clear path to navigate.

How A Sales Funnel Can Solve The Problem? Let's go back to the analogy of roadways to explain a sales funnel. Think of a sales funnels as a type of website that is kinda like a series of one-way streets. All traffic is heading one direction towards the same goal of making a sale. With a sales funnel, there are not links to other web pages or social media share buttons to distract the visitor. The fact that there is only one thing for visitors to focus on, is what makes the sales funnel different than a traditional website.  Each page of a sales funnel has one objective, FOR the visitor either completes that objective or leaves. By removing distractions for the visitor, they can focus on what you’re offering, which leads to higher sales conversions.

You first have to decide who it is you want to serve by attracting a customer with the characteristics of your dream customer. Once you’ve determined who it is you want to as a customer, you need to figure out where to find them online. After you locate where your dream customer hangs out, you develop how you will attract them. Finally, when you’ve hooked your dream customer with the story, your goal is to take them to the highest level of service that you offer.

NOW Hopefully you see clearly the difference between a sales funnel and a traditional website

Thank you so very much for tuning in. Next week's episode is all about moving forward to the new world of automation.