Bonjour and welcome to the MLM Trigger, I am your host Corine Arnaud and this PODCAST is to help you LEVERAGE Your Network Marketing Skills using the internet to grow your MLM downline.

We are going to dive into [How to Become a Detective And Get Inside of Your Customer Mind] and we'll find out the little dirty secrets to define your perfect customer so that you can create, market and sell exactly what they need and want most.

To be on the same page what is the definition of A perfect customer also call AVATAR represents one single person who is the potential customer who wants and needs your content, your products, your opportunity and your services. You got to know who you’re talking to and you got to know who you’re creating all this content for and you got to know who you are selling to. 

A customer avatar is a detailed profile of your ideal customer. The avatar focusses on one PERSON and outlines everything about them and you want to focus on 1 person because is the perfect customer for which you frame all your: Sales copywriter - Courses - Content marketing - Emails. Without a well-defined avatar, you have no direction... you’re just “guessing”

You define YOUR avatar by giving a description of WHO the person is JUST like a character in a GREAT MOVIE SCRIPT. How old are they? Their Loves - Their Hopes - Their Dreams - Their Main focus - Their Biggest Desires - Their Wants - Their Needs - Their Hates - Their Problems - Their Challenges - Their Struggles - Their Biggest Pain - Their Frustrations -

What keeps them up at night? Where do they hang out online? What do they read, listen, watch? You might wonder HOW am I supposed to know what my ideal customer avatar needs and wants?” You must put yourself in their shoes. When you do this you’ll understand immediately what they like, what they don’t like, what their aspirations are and most importantly what their fears are.

For me, recently, it was finding an amazing online training program that felt like the answers to my prayers for a new direction I am going in my MLM business. To give you a hint, I am creating a brand new course /membership experience and this training was everything I needed. I’ll get to that a little bit later as I move closer to finish it.

You and I, as business owners, want to create the type of experience for our avatar where they actually say, “This was exactly what I needed.” Even better, we want them to say, like one of my mentor Dean Graziosi would say... “Did you read my mind? How did you know this was what I wanted and needed in this very moment?” In order for this to happen you need to really understand your ideal customer avatar. Their fears, their aspirations, and what they are thinking and needing. 

You also love working with this person as well. They need you and you love working with them. The first thing you may be wondering is why it’s only ONE PERSON. There are billions of people in this world and tons of people need what you’re selling. So why would you only focus your efforts on creating for just one person? 

The answer to that is because by focusing your efforts on this ONE SINGLE PERSON you are not limiting your reach. You are actually helping yourself to be laser focused on what your ideal customer wants and needs. You will attract a lot of people WHO FALL under the umbrella of just YOUR ONE PERSON. You are going to focus in… on WHO this YOUR ONE PERSON is that you would love to SERVE. Without laser focus with your messaging you are likely going to get lost in the WIDE WORLD WEB. Where there is a lot of noise online BECAUSE when you’re general you’re just kind of boring. 

When you’re laser focused you actually stand out to the people that will RESONATE with you most. When you know about your avatar you’re able to serve them best because the content, products, and services you create will be a solution to their needs and wants. They will actually pay for it because you know  HOW TO GET THEM RESULTS that they are looking for. Actually putting yourself in their shoes is exactly what you want to do in order to understand them better. 

First you’re going to write a detailed description of your ideal customer avatar. You will most likely be making this person up. I know that seems weird but just stay with me here. Step outside of yourself and remember, your ideal customer is somebody that you KNOW what they need and want. You know HOW TO serve them but you also love working with that type of person as well. 

I’m telling you, once you’ve clearly defined your avatar, creating content for your blog, podcast, or video show is so much easier. It is actually enjoyable. It kind of like talking to your friends. It just flows because you know who this person is. 

Thank you so very much for tuning in. Next week's episode is all about how to automate your business and dominate.