Bonjour and welcome to the MLM Trigger, I am your host Corine Arnaud and this PODCAST is to help you LEVERAGE Your Network Marketing Skills using the internet to grow your MLM downline.
We are going to dive into [Magnetic Marketing Tool To Attract Potential Customers] and why you need to create content for your MLM funnel.
A quick recap: A sales funnel is a marketing system with the ideal steps needed to sell your services or products. A lead either goes on to the next stage of the funnel because they want to know more about your product, or they leave because they’ve lost interest.
It is called a funnel because the lead is moved through a series of marketing channels to build awareness, trust and engagement that closes the gap between being a prospect and becoming a customer.
No matter what MLM company you are in, the most important aspect of your business is traffic or leads. Your site can be the most beautiful display the world has ever seen, but if it's not attracting people… the right people like your target audience and potential customers, it's not an effective tool.
Your website has to be a magnet that attracts online potential customers, engages and converts them. It draws people to your website like bees to honey. It keeps them coming back for more and it convinces them that you're the person they are looking for.
Generating traffic to your website introduces your MLM company and its offering to potential customers. Also traffic generation organizes potential customers in one spot where you can entice them into entering your sales funnel. Your ability to find people depend of the quality and useful content.
What is content creation and why it’s important? Content creation is the process of finding topics to attract your target audience, then planning, then creating and publishing the content about those topics. Content is important because it’s an effective mechanism for pulling people into and down your marketing funnel.
So, how do you create such content? By understanding your audience, providing solutions to their problems, and packaging it in an engaging and shareable way. And the more useful your content is, the more likely your potential customers will share it with other potential customers.
Your content is the first point of contact between your business and your potential customers. Each piece of content that you put out there sets the tone for your brand, your attractive character. Remember the first impression is the most important one. Your content has a significant influence on your ability to generate and convert traffic. It's like the magnetic personality that keeps prospects engaged and start to build trust to eventually do business with you.
If you provide something your potential customer finds useful, helpful or entertaining. They can share it on social media, discuss it with friends or continue browsing your site for additional information. Address relevant issues people are having, share significant network marketing industry news, provide tips and tricks for improving something that relates to your offering in your blog.
All of these actions will have a positive impact on your brand’s awareness and your quantity of website traffic. High-quality content is the lifeblood of any effective marketing strategy.
But what are the norms to make high quality content? Your content needs to be relevant to your audience with topic that covers what they care about. It needs to provide value by providing something useful like solutions to a problem. You want to keep them engage and encourage interaction to come back for more.
Your goal is to establish your brand as an authority in your field. Your goal is to have people share it on social media or email and even in person. You want your content to resonate with the viewer because it’s unique, engaging and useful. When you content is shared is like you have reach a wider audience without lifting a finger. It’s like getting free advertising without spending a dime for it.
The last thing we want to talk is, about maintaining consistency in you content creation. Your audience have an desire for fresh content. Regularly updated content keeps your audience engaged and reinforces your brand's relevance.
Consistency is a big part of the formula for success, especially when it comes to content marketing. Well, there’s no secret to manage your content. You’ve to master the art of streamlining your creative process. This means laid out a plan, established a routine and stick to it consistently so you can move through your content producing machine and making it happen.
And on a final note, the way to create consistent content is to think of it less as content creation and more as helping your potential customers by sharing something that allows them to experience a shift or a breakthrough.
Next: We are going to talk about how to create content for different stages of the funnel.