Bonjour and welcome to the MLM Trigger, I am your host Corine Arnaud and this PODCAST is to help you LEVERAGE Your Network Marketing Skills using the internet to grow your MLM downline.

We are going to dive into [3 Secrets That Allow You To Attract Your Ideal Customer] and we'll start a mass movement and create a vehicle for change, the first question you have to ask yourself is “WHO do I want to serve?”

Sometimes it can be hard to identify exactly who those people are into. If you look closely, you’ll find that almost all expert businesses are based on one of three core markets: Health, Wealth, or Relationships. So my first question for you is: Which of those three matches your area of expertise right now? 

As a charismatic leader, you’re going to lead people on a path you’ve walked before. You'll need to find your core market within the 3 markets of Health, Wealth, or relationships.

Ok, now that you’ve identified which core market you fit into, we need to dig at least two levels deep to find your specific audience. Let me show you what I mean. Inside these three core markets are multiple submarkets. And inside Health market, you could have dozens of submarkets like diet, nutrition, exercise, and weight loss. Inside the wealth market you may have finance, investing, real estate, and sales. And the same goes for the relationships market: love, dating advice, marriage, and parenting. The list is endless in any of the three CORE markets. There are always new submarkets popping up. 

My next question for you is: What submarket does your area of expertise fit right now?  Let’s go one step beyond the submarket. Look around at the other experts in your submarket and see what they are selling. Where do YOU fit into the ecosystem? What can YOU offer people that’s different and special? 

The goal is to carve out a unique spot in that ecosystem where you can thrive. That’s your NICHE  and that is the keys to success as an expert. The RICHES are in the NICHES.

EXPLANATION OF RED AND BLUE OCEAN

The first business who taught "health, wealth, or relationships" was working in a market “blue ocean” with no other competitors coming after their customers.  But people quickly saw the success of the market “blue oceans”, so they jumped into the waters, too. Over time, the waters grew red with competitors feeding on the same customers. That’s why it became necessary for people to create their own blue oceans. That’s where the submarkets began.

The concept of the Blue Ocean market talk about the fact that most markets are red oceans ( lots of competition) which is why it can be difficult to have success there.  If you think about how these markets have changed over time, you’ll see that the SUBMARKETS and NICHES developed as a reaction to those Red Oceans Market and Submarket. 

The first teachers in these submarkets experienced great success as well, until people jumped in there and became red oceans. The smart people looked around and figured out what they could create INSIDE of their submarket that would become a new opportunity to those customers. They created a new blue ocean “NICHE” once again. 

The mistake many people make today is they start looking at the niches, find one that looks good, and start building their company from there. The problem is that jumping into an existing niche is stepping into someone else’s blue ocean. And if you are the third, fourth, or fifth person in that niche, then the waters are already starting to get red again. 

I suggest that you look at your submarket and try to create a new niche, a fresh blue ocean for yourself. Create a new opportunity for people so they’ll want to follow “like the story of Garret, he looked at his competitors’s weaknesses and create a product that would benefit his niche.” This is what I mean when I say you need to create your own spot in the ecosystem. 

If you jump into an already existing red ocean, you’ll be fighting an uphill battle. But if you create a blue ocean, you will find success so much easier. Write down the right niche—one that matches your superpower. When you will understand how to identify exactly WHAT you are offering and HOW you are unique in your niche. Then you will find success in your business.

Here are some examples to help illustrate those blue oceans with the 3 components necessary to create your attractive character that people will like and follow. Core market submarket niche. Health: nutrition, cleansing, etc. Wealth: Real Estate, flipping houses, etc. Relationships: Parenting, dealing with teenagers, etc.

My niche is: Wealth MLM for women to recruit on auto-pilot. As you can see, you need to be a little creative to create your own niche, but it’s the key to your success. What you have to offer must be different from everyone else in your market. As you start looking around at the other experts in your submarket, you’re going to find out who your competitors are, what they teach, and how they do so. Then you will start to see where YOU fit into this ecosystem. 

You want to create a message that will complement other business in your market, NOT compete with them. So that all your big “competitors” will become your best partners. Think about your core MARKET then what is your SUBMARKET then your main NICHE… then DIFFERENTIATE yourself. When you are crystal clear about your 3 components of your business then you will be pulling people from the submarket into your new niche. You will be able to serve your audience and introduce the facets of your Attractive Character. They will love you and become your loyal customers.

Thank you so very much for tuning in. Next week's episode is all about introducing the facets of your Attractive Character.