Bonjour and welcome to the MLM Trigger, I am your host Corine Arnaud and this PODCAST is to help you LEVERAGE Your Network Marketing Skills using the internet to grow your MLM downline.

We are going to dive into [The Power Of Questions When You Are Just Starting Out] So before you ever decide to start selling anything. What do you asked yourself first? Where do you fit in the ecosystem of all the markets that are out there?

In order to differentiate yourself and earn an exclusive NICHE of True Fans, you need to understand your positioning in the ripe RED ocean ( lots of competition). Here’s the concept of how to position yourself in the RED OCEAN let’s make sure it is ripe first? Before you start building values to your customers the first thing you want to do is identify a Red Ocean that’s ripe and ready to position myself in that market to become a Blue Ocean because… NOT ALL markets are created equal. NOT ALL the customer education level is right for my new niche market. 

Let me ask you a Question: Would people in the submarket you selected will be excited about the new opportunity you are about to present in your new niche or new opportunity “Blue Ocean”?  Because you are pulling people from a submarket into your new niche, it’s important to make sure they will be excited about what you want to share. You will be creating a new opportunity for them, and it has to be something that will make them interested enough to take action. 

For example, let’s say your hot market is wealth, your submarket is MLM, and the niche you are going to carve out for yourself is teaching people how to buy your product XYZ.  Would people in MLM be excited about this new niche - Product XYZ?

Here is another Question: Are the people in this market passionate about it? Before you need to ask yourself a personal question. Are YOU passionate about your topic? When you are with friends or family do you always bring it up, even if no one else seems to care? If you do so, that’s a good sign. Are others people as passionate as you about it? 

Here are some of the things you need to look for to determine if your market is ripe for creating your niche. Communities: Are there online forums and social groups dedicated to this topic? How about Facebook groups and fan pages, YouTube channels, podcasts, or blogs with others going crazy on this topic you love so much? 

What about the Vocabulary: Does the market have its own special language?  In the internet marketing world, you hear words like autoresponder and squeeze pages. In the health world you hear words line biohacking the body.

Events: Does this market have its own events? They might be online or offline conferences, seminars. If events aren’t happening in your market, you might have a hard time getting people to attend webinars and training. If they are already used to attending events, you’ll have a much easier time in your MLM.

Other Experts: Does this market have its own celebrities and gurus? They must be established experts already thriving and selling information products in your market. You don’t want to be the first celebrity in a market. You want a topic or niche with its own subculture already established. 

Go through these questions as many times as you need to, in order to find the best market for you. You don’t want you to waste any time, energy, or money going after the wrong niche if people in your submarkets aren’t likely to follow you. 

Then ask yourself this next Question: Are these people WILLING and ABLE to spend money on your product? Sometimes people are WILLING to spend money, but they aren’t ABLE, they are broke. Other times people have all the money in the world and they are ABLE, but NOT WILLING to part with a dime. Your submarket must be both WILLING and ABLE to spend money. 

For example, I had a friend who saw huge potential in the Colored Toilet Paper market. She spent so much time trying to launch her product in this new niche. What she found was that even though there were plenty of people who like fancy colored toilet paper. Even though the people had money to spend without budgeting. They were NOT WILLING to buy the product on the regular basis

But the opposite is true as well. I had a friend who saw huge potential in the video game market. He spent a fortune trying to launch his product in this new niche. What he found was that even though there were plenty of kids playing video games, they didn’t have credit cards. It’s hard to sell your mom on why you need to buy a course that will help you play video games better. Even though the kids he was targeting may have been willing to buy, they weren’t able to.

Before we get started on this journey, we need to understand something that might seem a little backward at first, but it is one of the keys to sharing and monetizing your message. As you know, the world is filled with experts who are broke, people with advice and opinions and no one listening to them. If you are going to have success, you need to focus first on building an audience of people you can share your message with.

1. You need to become an attractive character.

2. You need to focus on a future-based cause that is bigger than yourselves. 

3. You need to offer your audience a new opportunity, you new niche Blue Ocean Market

Thank you so very much for tuning in. Next week's episode is all about showing you how to create a vehicle for change in your ideal customers’ lives.