Bonjour and welcome to the MLM Trigger, I am your host Corine Arnaud and this PODCAST is to help you LEVERAGE Your Network Marketing Skills using the internet to grow your MLM downline.

We are going to dive into [Make Sure All Eyes Are On You] and we'll talk about how to connect with your audience.

Your audience must be fascinated with you and what you teach. If you’re boring, they’re not going to connect with you. The one thing I’ve noticed across the board with almost all experts who’ve had success and stayed relevant is that they are highly prolific. 

When I say prolific it means someone who has abundant inventiveness. They invent new, unique ideas all the time. To make the biggest impact on the most people, and at the same time make the most money, it’s vital that you fit your message into the sweet spot — the Prolific Index. 

In the middle of the Prolific Index is the mainstream. This area contains all the ideas currently being taught to the masses in traditional mediums. For example, if you’re a weight loss expert, the mainstream advice hovers around the government recommendations for nutrition. Even if you believe those things are true, you aren’t going to get anywhere teaching mainstream advice that people are currently getting elsewhere for free. People can go to school and learn about all this stuff. It’s common sense. It’s not exciting. There’s no money in the mainstream. 

Now on both ends of this spectrum are what I call the “crazy zones”. There are plenty of experts who live in the crazy zone. And while you can always recruit a few people into the crazy zone, it’s difficult to get the masses to take action all the way to the left or the right. One example of the crazy zone in this movie, they talked about how people can stop eating and just gaze at the sun. Yes, stop eating completely and just look at the sun. Kinda crazy? Well, I don’t think anyone is going to make millions teaching that concept.

The sweet spot, the place where you will impact the most lives and make the most money, is right in the middle. Somewhere between the mainstream advice and the crazy zone is where you want to set yourself up. I call this place the Prolific Zone. When you’re there, you’re relaying ideas that are so unique, people will notice. 

In the weight loss niche is Dave Asprey from Bulletproof.com. His origin story falls perfectly in the Prolific Zone. One day he was climbing Mt. Kailash in Tibet and stopped at a guesthouse to shelter from -10-degree weather. He was given a creamy cup of yak butter tea that made him feel amazing. He tried to figure out why he felt so good. He soon discovered it was from the high fats in this tea, so he started adding butter and other fats to his coffee and teas. This experience eventually helped him create a national phenomenon called Bulletproof Coffee. People put butter and coconut oil in their coffee to lose weight and feel amazing. 

For those of you who are just hearing this for the first time, it may seem a little crazy—but not so crazy that you completely dismiss it. And it’s definitely not something the government is going to recommend. Bulletproof Coffee falls directly in the Prolific Zone, and its message has made Dave a multi-millionaire. 

Did you notice how this message causes some polarity? The mainstream will probably hate it, yet there is something interesting there. When Dave tells the rest of his story and can back it up with science, it becomes a message that spreads quickly. 

When your messages cause polarity, it attracts attention and people will pay for it. Neutrality is boring, and rarely is money made or change created when you stay neutral. Being polar is what will attract raving fans and people who will follow you and pay for your advice. As you become more polar in your message, you will also notice that people on the other side of your message won’t be happy about it. By creating true fans, you will always upset those on the other side.

For every 100 true fans who follow you, you’ll likely get one person who doesn’t like you. And for some reason, they always seem to be the loudest. It’s just the nature of being a true leader. You’ve got to become okay with that, because without the polarity of your message, you can’t get to your true fans and help create the change they need. 

One tip from Dan Kennedy: “If you haven’t offended someone by noon each day, then you’re not marketing hard enough.” 

And Jay Abraham said, “If you truly believe that what you have is useful and valuable to your clients, then you have a moral obligation to try to serve them in every way possible.”

I want you to start thinking about your niche. What do you teach, and where is it on the Prolific Index? Many times, people are either playing it safe with the mainstream, or they are way out in crazy land where there is no money. You need to find your sweet spot between the middle and crazy land. 

Thank you so very much for tuning in. Next week's episode is all about The One Sentence Persuasion Course is something to learn and apply in your business.