Bonjour and welcome to the MLM Trigger, I am your host Corine Arnaud and this PODCAST is to help you LEVERAGE Your Network Marketing Skills using the internet to grow your MLM downline.

We are going to dive into [Mastering The Art of Persuasion] and Understanding how to use persuasion to your advantage from Blair Warren in his book The One Sentence Persuasion Course is something to learn and apply in your business.

But before we get too deep into that, I want you to understand the core foundation of persuasion. Warren Blair is a persuasion expert who spent over a decade studying and using persuasion. During his journey, he broke down exactly how to persuade people in one simple sentence: People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies.

Here is a quick recap of Warren Blair’s explanations because he explains these concepts so perfectly. 

1. People will do anything for those who Encourage their dreams, you see as the leader, it’s vital that you first understand your audience’s dreams, then encourage them inside the new opportunity you are creating for them. Parents often discourage their children’s dreams “for their own good” and try to steer them toward more “reasonable” goals… and children accept this as normal until others come along who believe in them and encourage their dreams. When this happens, who do you think has more power? Parents or strangers? 

2. People will do anything for those who Justify their failures. Most people who become followers and then fans will have tried to make a change before. You will not be the first person they have tried to learn from. but For some reason, they didn’t get their needs met from any prior encounters. Remember It’s important that you take the blame for past failures off their shoulders and place it back onto the old opportunities they attempted in the past. This way, they will be more open to trying your new opportunity. 

While millions cheer Dr. Phil as he tells people to accept responsibility for their mistakes, millions more are looking for someone to take the responsibility OFF their shoulders. To tell them that they are not responsible for what happen in their life—And while accepting responsibility is essential for gaining control of one’s own life assuring others they are NOT RESPONSIBLE is essential for gaining influence over theirs. Look at politics to see this powerful game played at its best. 

3. People will do anything for those who Allay their fears. To allay or diminish or put to rest. If you can put their fears to rest and give them hope, they will follow you to the ends of the earth and back again. When we are afraid, it is almost impossible to concentrate on anything else. And while everyone knows this, what do we do when someone else is afraid and we need to get their attention? We tell them not to be afraid and expect that will do the trick… right? Does it work? Hardly and yet we don’t seem to notice. We go on as if we’d solved the problem and the person before us fades further away. 

But there are those who do realize this and PAY special attention to our fears. They do not tell us not to be afraid. They work with us until our fear subsides. They present evidence. They offer support. They tell us stories. But they do not tell us how to feel and expect us to feel that way. When you are afraid, which type of person do you prefer to be with? 

4. People will do anything for those who Confirm their suspicions. Your audience is already suspicious of you and others in your market. They want to believe change is possible. But they’re skeptical about making the leap forward. When you can confirm in story format that you had similar suspicions and describe how you overcame them, it will bond people to you. 

One of our favorite things to say is “I knew it.” There is just nothing quite like having our suspicions confirmed. When another person confirms something that we suspect, we not only feel a surge of superiority, we feel attracted to the one who helped make that surge come about. 

5. last People will do anything for those who help them Throw rocks at their enemies. One big key to GROWING your following is creating “Us instead of Them” within your community. Take a stand for what you believe, why you’re different, and who you are collectively fighting against. Why is your movement better than the alternatives? Nothing bonds like having a common enemy. Those who understand this can utilize it. Those who don’t understand it, or worse, understand but refuse to address it, are throwing away one of the most effective ways of connecting with others. 

No matter what you may think of this, rest assured that people have enemies, all people. It has been said that everyone you meet is engaged in a great struggle.  The thing they are struggling with is their enemy. Whether it is an individual, a group, an illness, a setback, a philosophy, or whatever, when one is engaged in a struggle, one is looking for others to join him or her. Those who do and follow… become more THAN friends. They become partners. 

Thank you so very much for tuning in. Next week's episode is all about offering your audience the perfect solution for success.