Bonjour and welcome to the MLM Trigger, I am your host Corine Arnaud and this PODCAST is to help you LEVERAGE Your Network Marketing Skills using the internet to grow your MLM downline.

We are going to dive into [Why Your Audience Definition Of Success Is Different From Yours] and we'll talk about being a charismatic leader is showing people that you actually care about them. You heard that before “They don’t care how much you know until they know how much you care.” If your audience thinks you are just in this to make money, your vehicle for change will not last long and your following will not grow. In fact, it will shrink very quickly. 

If you choose your ideal clients correctly, you could serve and teach people for free because that’s how much you care about them. One struggle most of us have as we try to serve our audience is the guilt sometimes associated with getting them to pay you. There are two reasons why is essential to THEIR success that they pay you. 

First, those who pay— pay attention. I have heard over and over that leaders who had their friends or family members sit in on their events that others have paid $25,000 to attend. That NOT once in all those years has a single one of those people who sat in for free launched a successful company. Yet in the SAME room sat people who invested in themselves. They heard the exact same information and, because they had invested money to be there, turned that same information into multi-million-dollar-a-year companies. Yes, those who pay— pay attention and the more they pay— the closer attention they pay. 

I learnt that from Dean Graziosi one of my mentors as well. You are actually doing your audience a huge disservice if you undervalue what you are selling. Secondly, Russell Brunson a multi-millionaire entrepreneur, said that the more success you have, the less time you will have. He tells the story that when he first started, he was so proud to answered all his customer support emails and talked for hours to everyone who asked him a question. He thought he was serving his audience, because of how accessible he was to everyone, but he wasn’t able to serve many people at all. 

You will need to put up barriers to protect your time, so you can serve more people. By charging for what you do, you are showing those who do invest how much you really care about their success. Offer them value from their perceived relationship with you. They already have subscribed to your list, they read your blog and listen to your podcast, they’re hearing from you all the time. They want to see some sort of value in return for the time they are spending with you. And they want to get value as THEY define it. 

One big mistake WE experts often make is trying to apply what WE value most as OTHERS’ standard for success. We are quick to define the value as some result we assume they are seeking, like “Make a million dollars” or “Lose 50 pounds”. But that’s not always how they define the value they want to get.  Sometimes they just want to be part of a community. Sometimes they just want to get to know you and some people love to consume and learn, and that’s how they feel they get value. We can’t push our definition of value on them. We have to allow them to feel that in the way THEY define. 

Bill Glazer said: You have to realize that people join mastermind groups for different reasons. Some people come because they want an immediate return on their investment while others are there just to learn. Others come because they want to show off. Some people want community. And some just don’t have anything better to do. 

If you try to force “success” as you see it— on them— when they really just want to be part of your community— or they just love learning— it’s easy to push away people from your niche. They have to get value as they define it. 

Those are a few of the keys to becoming a more interesting and charismatic leader. Understand, though, that you don’t become that leader overnight. You got to work on it. Start sharing your message and become consistent with it so you can find your voice. Figure out where your message can polarize people into true fans. Share your backstory and flaws. Be transparent.  And over time, you will naturally become the leader your niche needs.

Thank you so very much for tuning in. Next week's episode is all about creating yourself as an interesting and charismatic leader.