Bonjour and welcome to the MLM Trigger, I am your host Corine Arnaud and this PODCAST is to help you LEVERAGE Your Network Marketing Skills using the internet to grow your MLM downline.

We are going to dive into [What Would You Proudly Wear To Represent Your Movement ?] and the next goal is to get them to identify with your movement. People need to be able to identify with who they are in your group, or there will be no connection with you and the other members.

Every MLM company has a culture of people that started to call themselves –––– and each company’s members like to identified with that name. 

People want to identify with that name, and it became part of who they are. They change rank and they get a trophy and eventually as they move forward and attend the company convention, they get tee-shirt, bags, notebooks and so on. Every person who joined their company, get a website with all the trainings they want or need and they feel like part of a community, and they don’t want to miss out on being part of the tribe they just have joined. 

That was when I started to realize the power of helping people identify with a movement. When someone joins you, they need to be able to identify by saying, “I’m a –––.” When they can do that, they have an identity shift, which is very important. They get a new identity as part of the group. They become like a new person, putting the past behind them and looking toward to their new future. 

This concept of getting people to self-identify with your movement is profound and when they realized that, and only then— they will follow you as a charismatic leader. You need to have a message that launch the culture that your customers want to follow and become your TRUE fans—the ones who will purchase anything and everything you produce. Now they can identify themselves as ––– and continue to grow with you. 

Recently I’ve been working on a project for MLMer’s, and I was trying to figure out what I could put for my brand that would get new customers to identify with the product and a movement that I want to create. The project is about: HOW to use marketing funnels to recruit their downline. I knew it would be hard to figure out who it was for, because there are literally thousands of MLMer’s using the old fashion way to build a downline. 

So I started asking myself, “Who is this for? Everyone?” No definitively NO, I needed to find my niche within the my submarket. The challenge with most people in MLM, they have no clue about the latest marketing methods and tactics of the 21st century.  It’s not really hard to compete because it’s still a new concept in THAT industry. The whole point of this is to bring awareness to the fact that you already using a MLM funnel but don't know you are using one. 

There are two advantages you can really have inside of your MLM… don't forget that you have the same product as every other person. The exact same marketing, same messaging, same website, same scripts… but— MLM is broken, straight out of the box. 

The first advantage… think to yourself . Why would somebody join you/me over somebody else? And if you can’t answer that question then you’re going to appear just like everybody else. Sad truth, hard truth, but it’s a true

The second advantage… what you have. Is your ability to be a leader, to be an attractive character. Question: Are you somebody that other people follow?  If you can’t answer that question, guess what?  It’s ok because I don’t believe that leaders are just born. You need to become one. Think through how you can become that leader. One that is not afraid to stand up for what they believe in. I know that if WE were going to have success, WE need to call out OUR people and get them to come to us. So, “Who are those people?” 

For me I thought it was going to be for MLM entrepreneurs, so thought I should call it “MLM for Entrepreneurs ”? But then I realized that it wasn’t just entrepreneurs. In fact, it is for people are open to look at MLM with a new eyes and with a new framework.

I changed it to: To get people to identify with your movement, come up with something simple that you can put on a tee-shirt that your members could wear.  That would make them identify with your movement. Kind of like… “I’m a Recruit MLMer’s without prospecting." What tee shirt would your Niche wear proudly?

Thank you so very much for tuning in. Next week's episode is all about building your own culture, your community of people like minded.