Bonjour and welcome to the MLM Trigger, I am your host Corine Arnaud and this PODCAST is to help you LEVERAGE Your Network Marketing Skills using the internet to grow your MLM downline.

We are going to dive into [Knowing The WHO Before Changing The WHAT] and we'll ask couple questions about where do you find people to serve in your MLM? What should you create to teach them within your niche? 

Allow me to take an example from one of my mentor Russell Brunson because he has master the strategies for over a decade. He explained the process that gets results in order to build an empire. You’re going to deliver a six-week opportunity switch masterclass. 

Russell said that during this masterclass, you are going to teach a small group of people about your new opportunity and how it will give them the end result they desire most. Start by picking a six-week window when you can deliver your class. After more than a decade of delivering online classes, Russel found that six weeks is the optimum amount of time. Any less than that, and you run the risk of people wanting refunds (especially if the class ends inside a 30 day guarantee window). Any longer than that, and people will start complaining because they feel like it’s never going to end. 

You’re not selling anything yet, it’s FREE… but this beta masterclass will become the core curriculum for the people who will be paying you soon, so it’s important to set it up in the same way that others will experience it— in the future. 

The next step is to begin building some of the marketing materials for the class. It seems backward but most people design the class first and then think about marketing—— but that is a formula for disaster. Hold on and you’ll soon understand why it is important to keep that order. 

Before anything, you will need to make a WHO / WHAT Statement that quickly addresses which submarket YOUR message is for, and WHAT new opportunity they will be switching to. It reads like this: “I am going to teach ____WHO ______ how to ____WHAT______.” 

A— WHO/WHAT Statement could look like this: “I am going to teach real estate investors HOW TO get 100 Motivated Seller Leads in 30 Days or less” OR “I am going to teach people who are trying to lose weight HOW TO stop dieting and start drinking ketones for weight loss.” Mine is this “I am going to teach Women MLMer's how to use a funnel to auto-recruit their downline.

Now that you know the WHO and WHAT, you will need to give a sexy title for your mastermind that will attract your dream customers. Try to create a title that focuses on the result this workshop will deliver.

How to [result they desire most] Without [thing they fear most] 

How to Create a MLM Funnel in Less than 30 Minutes Without Having to Hire a Tech Guy. For relationship coach: How to Reconnect With Your Wife/Husband and Find the Passion in Your Marriage Without Having to Go Through Painful Counseling. If you are selling weight loss through ketosis, you could use something like: How to Stop Exercising and Still Lose Weight Through a Little-Known Secret That Almost Instantly Puts Your Body into Ketosis, Without Giving Up Your Favorite Carbs 

You see you can plug most opportunity switch masterclass into that framework, and create quick titles that people will be interested in. How to [result they desire most] Without [thing they fear most]

Now that we understood the WHO you’re going to serve and WHAT the vehicle is. Next, you need to make that new opportunity as sexy and exciting as possible. You have to figure out the big idea that will draw people to you. Why would they shift from the current vehicle they’re in to yours? They will switch if you position your opportunity so people will believe—and buy into what you have. 

I learnt this concept from another one of my mentor, Dean Graziosi and he called the HOOK. So he described the HOOK is something very compelling, unique, that thing, grabber that stops people in their tracks to read what you wrote or watch what you recorded. 

There are different ways to present an opportunity. You just need to understand what a HOOK is and how you can use one to best position your new opportunity and yourself as an expert.

Thank you so very much for tuning in. Next week's episode is all about diving into the hook theory.