Bonjour and welcome to the MLM Trigger, I am your host Corine Arnaud and this PODCAST is to help you LEVERAGE Your Network Marketing Skills using the internet to grow your MLM downline.

We are going to dive into [If My Product’s So Great How Come I Can’t Sell It?] and we'll want to have people to have absolute belief in what you are telling them, so you can positively influence them and persuade them to believe in what you are doing, by mastering the art of storytelling.

In order to achieve that you need to create the emotion that cause action. If you want people to adopt a new concept and want to get them to buy, you have to lead them to the answer, but you can’t GIVE it to them. They have to come up with the idea themselves. You plant the idea in their minds with a story, and if THEY come up with the answer, they will have sold themselves. The buying decision becomes theirs, not yours. When that happens, you don’t have to sell them anything.

We call this the "Epiphany Bridge". 

It’s simply a story that takes people through the emotional experience that got YOU excited about at the first place. There’s a reason you got excited about your new opportunity, right? Something happened to you at some point in your life. You had an amazing experience that caused an epiphany. You thought, Wow, this is so great! The first time I learned about funnels, I had an epiphany. 

The first time you discovered your expert topic, SOMETHING happened that excited you. You had an emotional response that sold you on this new opportunity. 

Do you remember what the experience was? 

Do you remember how you felt? 

That first MOMENT created so much excitement for you that you started on a journey where you studied everything you could find about the topic. You started going deep into the subject, learning all the terminology and understanding the science and technical aspects behind why it worked, and then you became logically sold on the new opportunity. Now at this point you’ve had an emotional connection with the new opportunity as well as a logical connection. Then, because you believe so much in what you’re learning, you have a desire to share it with other people. 

But unfortunately for you, the first thing you try to do is logically convince everyone you know— about this new idea. You probably expected them to be as excited as you were— but quickly found out that they were resistant to the new ideas. 

Has this ever happened to you with your MLM? The problem is that you started to speak a language we call “technobabble”. 

Kim KLAVER wrote a book called If My Product is So Great, How Come I Can’t Sell It? She identifies technobabble as the #1 sales killer. 

We all love our ideas so much. We want people to understand why they should follow us in our MLM and use our products and services. But for some reason, as soon as we try to explain our beliefs to someone, we automatically start to talk to them with technobabble something we’ve learned and we try to convince them logically to buy. We talk about why this concept is the best and mention all the science behind what we do. We talk about HOW our MLM product is “LEADING the industry” with “ground-breaking” discovery. We share industry numbers and jargon. 

But all the logical stuff that strengthened our own beliefs in the new opportunity will not help people buy unless they’ve ALREADY HAD THE SAME INITIAL EMOTIONAL EPIPHANY that you had. All the logic, features, and benefits you give people will just annoy them. There’s a time and a place for logic, but you have to convince them emotionally first, before they’ll be excited by your logic. 

Think about it. YOU didn’t buy into your new opportunity because of all the logical technobabble. You bought in because of some emotional experience that happened BEFORE you geeked out. You had an epiphany FIRST, and that caused you to move forward. People don’t buy logically, they buy based on emotion. Then they use logic to justify the purchase decision they’ve already made. 

Logic doesn’t sell — Emotions sell.

So to create those emotions, you have to go back and remember what it was that gave YOU the epiphany that caused you to believe in the new opportunity and bridge the gap from the emotional to the logical side. If you can tell a story about how you got your big “aha” moment and if you structure the story in a way that they will have that same epiphany, then they will sell themselves on your product or service. Then they’ll look for ways to logically justify the purchase and learn all the technobabble on their own. Your job is to learn how to tell these stories in a way that will lead people to the epiphany, and they will do the rest. 

So my first question for you is: What was your core Epiphany story that convinced you about your MLM opportunity?

Do your remember the original experience that gave you your first epiphany, that brought you on your MLM journey? 

Do you remember what happened? 

What was happening around you? 

How did you feel? 

It’s important to remember those details, because they are the key to telling a good story.

Thank you so very much for tuning in. Next week's episode is all about the CORE to telling a good story.