Bonjour and welcome to the MLM Trigger, I am your host Corine Arnaud and this PODCAST is to help you LEVERAGE Your Network Marketing Skills using the internet to grow your MLM downline.

We are going to dive into [How To Sell Your Story To Your Audience] and we'll talk about making a captivating and interesting story.

Have you ever noticed that two people can tell the same story with completely different outcomes. In one, you’re emotionally captivated and engaged and the other one you fall asleep. What’s the difference? What makes some people better storytellers than others? 

The first key to telling captivating stories is over-simplification. When you’re telling stories, you need to speak at about a third-grade level. Many of you will struggle with this because you like to use big words and show off your vocabulary and try to sound smart. There may be a time for that, but it’s not when you’re telling stories. People are used to digesting information at about a third-grade level. When you go above that, you start losing people quickly. There is a reason the news stations speak to their audiences at about a third-grade level. 

But sometimes you have to talk about complex ideas. So how do you take a complicated idea or concept and simplify it quickly? 

You do this by using a tool called a “kind of like” bridge. Every time you run into a word or a concept that is past a third-grade level, stop and think about how you can relate that concept to something they already know and understand. 

 For example, if you are trying to teach the process of a Sales FUNNEL in your MLM— you can use a sentence right there as a mini “kind of like” bridge! Because if they don’t know what a word means, they will stop paying attention to everything else you say afterward. So you can start using a “kind of like” bridge like this: The goal is to auto-recruit your downline by using a sales funnel… 

Now what are sales funnel? Well, they are kind of like to point your customer straight to the ONE product or service they need most to help solve their problem. It’s a way of breaking down the customer journey all the way from the “awareness” stage to the “purchase” stage. You take this new concept or word that people may not understand and add the phrase “it’s kind of like...” to the sentence. You are connecting the new word or concept to something they already understand. Something that makes total sense to them, so they get it.

Any time you’re speaking (or writing) and you hit a friction point where some people may not understand what you’re trying to convey, just say “it’s kind of like...” and relate it to something easy to understand. This keeps your stories simple, entertaining, and effective. Over-simplification is the key. The second way to improve your storytelling is to add in feelings and emotions. 

Let me tell you a story (True) that happened to me years ago: 

I was sitting in the MX police interrogation room, and I could hear them talking in Spanish how they were going to arrest me for selling illegal substances. I had no idea what had just happened. I was sitting there freaked out because they knew I was a foreigner and had no idea how I was going to get out of this. I started to get a shooting pain in my chest. It felt like a heart attack. I felt this pressure coming down and I literally felt like someone was sitting on my neck. It got so heavy that I couldn’t lift my head. The only thing I could see were my hands sweating, yet it was cold in that room. My whole body was shaking and shivering because I was in so much frustration, yet I was frozen with fear. 

As you heard this story, could you actually feel the things I experienced as I explained it to you because I am controlling the state of the person listening. It’s essential that you control their state, and by telling the story in a way that gets them to feel what you felt— so when you explain how you had your epiphany with your MLM products, they can experience the same epiphany. If you want them to have the same epiphany you had, they need to be in the same state that you were in when you had that epiphany. 

Now that you understand the basics of an Epiphany Bridge and how to simplify your stories and how to get people to feel things when you tell your stories. We want to transition into story structure. 

Thank you so very much for tuning in. Next week's episode is all about story structure the right structure for telling your stories and you apply the concepts you learned so far, you will become a master at storytelling and story selling.