Bonjour and welcome to the MLM Trigger, I am your host Corine Arnaud and this PODCAST is to help you LEVERAGE Your Network Marketing Skills using the internet to grow your MLM downline.

We are going to dive into [The Proven Secret To Become A Story Seller] and we'll dig a little bit deeper into each element so you have the tools you need to flesh out your stories and really hook into people’s emotions. 

Michael HAUGE explained, Every good story is about a captivating character who is pursuing some compelling desire and who faces insurmountable obstacles to achieving it. And you will see those basic elements in every good story which is built on three fundamental elements (Character, Desire and Conflict).

Now that you have the basic plot written out, let’s flesh out your stories and really hook into people’s emotions. You need to build rapport with the HERO from the beginning. The first 10% of any movie is all about building rapport with the HERO, so we have a vested interest in their journey. If we don’t build rapport with the HERO in the story, then no one cares what else happens to them on their journey. 

If you do a good job of building that rapport up front, the audience will be engaged throughout the whole thing. You want people to get into a rapport with the HERO quickly and the fastest way to do that is— to connect with two or more of these core identities: 

• Make the character a victim of some outside force, so we want to support him/her.

• Put the character in danger, so we worry about him/her. 

• Make the character likable, so we want to be with him/her.

• Make the character funny, so we connect with him/her. 

• Make the character powerful, so we want to be like him/her. 

After you’ve introduced the identities, it’s time to introduce the character flaws that have caused you (as the HERO) to struggle. Sharing flaws is critical to gaining rapport. Sometimes it’s scary to share these flaws in your stories, but they are the key to building rapport. 

Now it’s time to introduce the desire for something more because every story is about a journey either toward pleasure or away from pain. You— as the HERO must have suffered some type of wound, or carry an unhealed source of continuous pain, in the backstory. AND because the wound has never healed, it causes the fear and pain that drive the character. Usually, the HERO desires to accomplish something they believe will heal that wound. 

Here are four core desires that drive most HEROES. 

Two of them move the HERO toward pleasure, and two move the HERO away from pain. 

Moving Toward Pleasure

1. To Win— The HERO may want to win fame, money or prestige. But as you now know, the HERO really is looking for an increase in status. 

2. Moving Toward Pleasure— To Retrieve: The HERO wants to obtain something and bring it back. 

Moving Away From Pain

1. To Escape The HERO desires to get away from something that’s causing pain.

2. To Stop The HERO wants to stop some bad thing from happening.

The story describes the journey to achieving the desire… But in all good stories, the HERO is actually on two journeys—the one that everyone sees that (The Journey of Achievement), and the second one that is hidden is (The Journey of Transformation). 

The second journey may not be as obvious, yet The Journey of Achievement it’s the key to the whole
story…

Thank you so very much for tuning in. Next week's episode is all about into The Journey of Transformation so you will have the tools you need to flesh out your stories and really hook into people’s emotions.