Bonjour and welcome to the MLM Trigger, I am your host Corine Arnaud and this PODCAST is to help you LEVERAGE Your Network Marketing Skills using the internet to grow your MLM downline.
We are going to dive into [Breaking False Beliefs By Telling Stories] and we'll focus on THE EPIPHANY BRIDGE SCRIPT.
Now that you understand the concept of the structure of the hero’s two journeys, we have everything we need to start creating powerful Epiphany Bridge Script. The Epiphany Bridge Script follows a similar path as the hero’s two journeys, but has to be build it in a way that makes telling your stories very simple.
You’ll be telling a lot of stories, so mastering this script will become one of the most important things you could ever do. Let’s see how it works. An Epiphany Bridge story has eight core sections that pull you through the hero’s two journeys.
Here are the questions that goes with each section, and answering each question actually creates your story.
I will go into more depth for each of the questions below in our next podcast, but for now let’s see how it works.
Core section #1. The Backstory: What is your backstory that gives us a vested interest in your journey?
Core section #2. Your Desires: What is it you want to accomplish?
2a. External Desires: What is the external struggle you are dealing with? 2b. Internal Desires: What is the internal struggle you are dealing with?
Core section #3. The Wall: What was the wall or problem you hit within your current opportunity that started you on this new journey? 4. The Epiphany: What was the epiphany you experienced and new opportunity you discovered?
Core section #5. The Plan: What was the plan you created to achieve your desire?
Core section #6. The Conflict: What conflict did you experience along the way?
Core section #7. The Achievement: What was your end result?
Core section #8. The Transformation: What was the transformation you experienced?
For many of you, that outline and those questions will be enough to give you the framework to tell any story.
To make these storytelling core section super easy to remember, we’re going to shorten them.
Once Upon a Time, there was a __#1 BACKSTORY_____. Everyday __#2 DESIRE____. One day, ___#3 WALL / PROBLEM_____. Because of that __#4 EPIPHANY_____. And because of that ___#5 CONFLICT____. Until finally, _____#6 ACHIEVEMENT & TRANSFORMATION__.
1 Who (Backstory) 2. What (Desire) 3. Problem( Wall) 4. Looking for a solution (Epiphany&Plan) 5. TheStruggle (Conflict) 6. Solution (Achievement & Transformation)
You can tell your story in 2 minutes or in 1 hour. When you learn the right structure for telling your stories and you will become a master at storytelling and story selling.
Don’t forget all businesses really boils down to these simple rules: Learn how to get someone’s attention. Tell them a story to build belief, emotion and trust. Sell them something they want that’s absolutely irresistible.
Sell them —With your presentation style— you do a presentation and sell the whole offer as one package and price.
Sell them— With unboxing style— you offer them the coolest thing first, and once you get them to say yes, ask them if they want the other pieces as well.
No matter which way you choose, your offer has to be filled with product pieces that the customer wants, and thinks they need. You can create an offer to sell your MLM opportunity to an entrepreneur very easily.
For example selling MLM opportunity, maybe you need to sell to entrepreneurs who are trying to get more stuff done faster. Now that you know that’s the market you’re going for, you can craft an offer very specific to this market. “When you buy this MLM opportunity, I’m going to also give you –––––” and then you create an offer. Example: I’m going to include a time management for entrepreneurs app. I'm going to include a weight loss program for entrepreneurs app or Access to me as a coach for your business, built right into the phone
When you sell your product or opportunity, they can go buy the product from other distributor! Right? Or they can buy it from you, but they get all this other pieces that they don’t get anywhere else. This is the point… Not only will you eliminate the competition, you’ll get people to come to buy the same product from you, simply because you added extra pieces to it.
Thank you so very much for tuning in. Next week's episode is all about each of the 8 core sections that pull you through the hero’s two journeys..