Bonjour and welcome to the MLM Trigger, I am your host Corine Arnaud and this PODCAST is to help you LEVERAGE Your Network Marketing Skills using the internet to grow your MLM downline.

We are going to dive into [Your Best Irresistible Offers] we need to know that before we ever start selling anything, we need to create an irresistible offer.

This is the product you are selling at the end of your presentation. Let’s do something call the “stack slide”. This is where you stack up everything a customer gets when they decide to buy, including all the bonuses. 

To start this process, write down everything you could create for your dream customer to get them their desired result. Start brainstorming everything you can think up. Every item on the stack slide has to add value to what they are about to buy. The goal is to show that you’re giving 10 times as much value as you’re asking for in price. So if you’re selling a $97 product, you want the stack slide to be at least $997. If you’re selling a product for $997, then the value needs to be at least $9,997. Some people get concerned about assigning a value to each of the offer components. Think of it not as the value you would sell it for, but the value they get from it. What will the results from each element be worth to them? 

There are 6 types of elements that work best for your offers. 

Element #1: The Opportunity Switch Masterclass. The first thing to include on your stack slide is the actual system that teaches them the new opportunity. This is what you will teach your beta group during your free masterclass. After you teach it once for free, it’s the actual course you’ll be selling, or it could be the recordings from your beta masterclass. 

Element #2: The Tools — When someone participates in your masterclass, what are some tools you can give them to make the process easier for them and help them succeed? A tool can be something complex like a software, or something simple like a template they need to fill in to follow. Think about what by-products you could offer your customers? Extra training is rarely a good stack item because most people assume that more training equals more work. People want tangible assets that make the core training easier to implement. Scripts, templates, checklists, timelines, and schedules are all valuable tools you could create. Tools often have a much higher perceived value than the actual masterclass they paid for, so it’s worth investing some time to make something awesome. 

Element #3: Related to the Vehicle — What false beliefs do your customers have about the new opportunity that you’re presenting to them? What would keep them from believing that this vehicle is right for them? What tangible thing can you create to help them change their belief? You could create case studies to include as a bonus. You can put together a case study booklet or video training that people could watch or read as proof that the vehicle works and to get a better insight about how others are doing it. The more belief in the new opportunity you can create, the more likely they will be able to achieve the same results. 

Element #4: Related to Their Internal Struggle — Once they believe the vehicle is right for them, what beliefs do they have about themselves that make them think they can’t succeed? For example, someone in your beta group might say, “That’s great, but I don’t know how to create a MLM FUNNEL. They might believe in the new vehicle, but they don’t believe in themselves. So you need to create something specific to help them overcome these false beliefs about themselves. Maybe they believe that they will never be able to get to the next level in their MLM business. What tangible can you create that will help them overcome this internal struggle? 

Element #5: Related to an External Struggle — This is usually the last thing holding someone back from getting results. They believe that the vehicle is right, they believe they can do it, but there is still some outside force that might make it difficult for them to succeed. This outside force might be the economy, time, or something else outside their direct control. You can created a video course showing them how to drive traffic into their funnels. In your MLM opportunity, think about what outside things might possibly keep people from success, and then create something to help eliminate or minimize that excuse. 

Element #6: Exclusive Bonus Finally, we need to create something that will cause urgency and scarcity. You can also give them personal access to an accountability group, a phone consultation, or a mastermind event. 

Once you have your stack slide, you’ve got an irresistible offer—a vehicle for real change. 

Thank you so very much for tuning in. Next week's episode you’ll learn the script used to present and sell this offer.