STORY WEEK with [Steve Larsen] What can you learn from this story and how you can model it to improve your business.
Bonjour and welcome to the MLM Trigger, I am your host Corine Arnaud and this PODCAST is to help you LEVERAGE Your Network Marketing Skills using the internet to grow your MLM downline.
Our story of the week is about "How To Be heard In The Age Of Abundance" Steve was someone who got loud about his story of starting from zero and sharing his journey along the way. He documented and recorded his journey in detail everything he did for his podcast for others to follow. Each day he worked on the business-building aspect and the publishing aspect.
The first think he did was to research the biggest and most frequent podcasters. He clicked on the ads that show up because he wanted to see what products these podcasters were using for their ad money to promote. The keywords “how to make money” are obviously a huge Red Ocean… Wealth…
He researched who were buying the products and which communities already existed. He looked for the biggest complaints on the existing info products he could found in order to create his own unique product that would make him different. That way he could create his own Niche Market. Then, he wrote and created a podcast intro and "outro" that included his positioning into the ecosystem of the Red Ocean Market and submarket.
He reached out to the A- B- C- level influencers and podcasters in his submarket for video interviews that he would turned into podcasts. He asked the question for an interview on “What are the 3 biggest pitfalls a new person needs to watch out for in order to get wealth?”
These videos would be combined to use as his podcast freebie download. Then he re-taught what he learned from the 3 experts interviews and created a fourth video which will invite them to his free Web-Class not built yet. He created a publishing funnel by using the free opt-in template to start his List Building.
When visitors opt in on the first page, they would get the videos of the 3 expert interviews he did. It called the videos… The Hidden Pitfalls Of Wealth Creation. Then he repeated the process of re-teaching in more depth what he learned from the experts. The fourth video will invite them to his free Web-class that he was putting together.
He published an episode everyday that would thank everyone for listening and invite them to get his free course on avoiding the hidden pitfalls. He made sure to make a specific outro for this to push them to the funnel. He spent time on asking on forums and internet communities what they were struggling with on their journey to wealth. His goal was to just get clear on where people were not being served.
Also he spent time on asking gurus — How challenging is it to do what you do?… to give him ideas of where other gurus defaulted in their fulfillment. He kept publishing 1 episode everyday and shared several stories of rags to riches. He Used FB group for free traffic full of his ideal customers and responding to questions to give them values and eventually results for free. He published a few testimonials with those who he was successfully able to help. He repeated the process of interviewing his submarket influencers about common pitfalls and ask them to share the interview with their audience.
He did FB Live in several communities to help and teach based on what he had learned. He would refer those who reach out to him to his podcast for the freebie to get them IN-DOC-TRI-NATED. He kept added value to the Facebook communities and to the gurus in his submarket. He would go back to another community, answer more questions, and do more FB Lives, simply teaching. He was trying to get known as a value adder.
He recorded his first webinar on YouTube and built a FUNNEL webinar registration page and thank you page… and began promoting the webinar registration page with email, FB Live, and Instagram. Interviewed with the gurus in his submarket and ask them to mention of the new course coming out.
Part of his pitch was that the course wasn’t ready yet, but he promoted it as follow: Can I go over a special offer I made for you? Now, to be clear, the course is not done quite yet. Module One is launching in two weeks, which means you get early-bird pricing today. Doing that would let him prove that his idea worked, and he would get paid for it without wasting time making something that didn’t sell… great concept Right!
His offer would include a live group Q&A session each week, so he could see what else was needed to be created in the products for the course. He recorded on his phone the most common questions the buyers were asking in the live Q&A session. He gave the answers and leveraged it to create his Module One of the course. He repeated the process of using his buyers responses to their Q&A session until he created and finished each of the 6 modules of the course he would sell later on. I bought his course!
His strategy was heavy on publishing and built a huge list and leverage it when talking to other influencers who referred his podcasts. He did not want to spend time creating everything in his offer without knowing how well it would sell first. He used his superpower to leverage his skills as a marketer on his customers and tested the ideas on his podcasts.
Steve became a great leader and a successful entrepreneur who live a 7 figures lifestyle
Thank you so very much for tuning in for our story of the week.
Find out more about — http://www.StevejLarsen.com