STORY WEEK with [Joe McCall] What can you learn from this story and how can model it to improve your business.

Bonjour and welcome to the MLM Trigger, I am your host Corine Arnaud and this PODCAST is to help you LEVERAGE Your Network Marketing Skills using the internet to grow your MLM downline.

Our story of the week is about Joe when he suddenly lost it all... he had no list, no audience, nobody knew who he was and armed with his expertise in marketing, he went full out. 

It all started from one simple MIND-MAP and came up with the beginnings of his game plan. He ask himself one simple question, “What is the fastest path to cash?” The answer was simple. There are two things he was passionate about in this business... The love for marketing with real estate investors and he loved helping people to make money. He combined those two things and make a business out of it, while delivering tons of value to the marketplace.

There are lots of people teaching how to invest in real estate. He needed to niche down... So he created a product to teach real estate investors how to do effective marketing and get leads in the fastest, cheapest way possible. Question he asked: What Kind Of Results Do My Potential Clients Want? Now he needed to figure out how he could take his knowledge on marketing for real estate investors and turn it into FAST RESULTS— for his clients. 

You see, it’s all about getting his clients results, in the fastest and easiest way possible. So he started mind mapping out all the results his clients might want. 

1 What they really want is to do more deals.

2 They want to make money fast.

3 They want to quit their jobs and find financial freedom.

He knew that in order to really help them, he needed to do more than just teach them how to do marketing. He needed to SHOW them. He could offer them an opportunity to PARTNER WITH THEM and DO THE MARKETING FOR them.

He started mind mapping out his Five Ones. (and focus only on these Five Ones) "One Person - One Product - One Conversion Tool - One Traffic Source - One Year."

One Person: His best client is passionate for real estate investing and spend 1K/mo on marketing.

One Product: A coaching program where he would do marketing and partner with them on deals. 

One Conversion Tool: He would do a $7 mind-map funnel that leads to a coaching application. 

One Traffic Source: He would do daily content videos about real estate investor marketing.

One Year To Focus: He would get more done in a month than most people get done in a year. 

The topic of all his content (and the title of his MIND-MAP): MARKETING SECRETS FOR REAL-ESTATE INVESTORS — 30 Days 100 Motivated Seller Leads

He would then expand the map, breaking it into 30 modules a 10 minute video, detailing and documenting the steps for getting 100 motivated seller leads in 30 days or less. The goal would be to keep it super simple and easy to implement, where people watching his videos and reading the MIND-MAP can get quick wins and can follow along do it themselves. 

Each module in the MIND-MAP would be enough content for a 10 minute video. It would be results-focused— easy baby steps. His content is going to be a mix of teaching and showing them how to do it themselves. 

The online MIND-MAP of 30 videos will be the foundation of everything. It will have a very high perceived value. The MIND-MAP will contain all important spreadsheets, marketing pieces, scripts, checklists, offer calculators, follow-up tools, contracts, links, references and more.

Do you see why this is so important? He will be giving everything away in this online MIND-MAP and they can get this MIND-MAP for $7. It’s an incredible offer—a no-brainer, an easy sell.

He built a sales funnel pages for his Main Offer: High-Ticket Coaching "DONE WITH YOU COACHING WITH PARTNERING PROGRAM." He built a cash-flow ASSET that was automated to be evergreen and last for a really long time. He built his huge email list every single day, all on autopilot.

Joe has been investing in real estate full-time since 2009, doing many deals in the USA while traveling around Europe and doing podcasts, courses, workshops, and books to help investors learn how to build fully automated real estate businesses that flip deals from anywhere in the world, with only a laptop and a phone.

Thank you so very much for tuning in for our story of the week.

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