STORY WEEK with [Natalie Hodson] What can you learn from this story and how can model it to improve your business.

Bonjour and welcome to the MLM Trigger, I am your host Corine Arnaud and this PODCAST is to help you LEVERAGE Your Network Marketing Skills using the internet to grow your MLM downline.

Our story of the week is about Natalie reminded herself that just because she failed does not mean she's a failure. The best way to see success is to show yourself grace while following a solid plan.

Natalie is very visual person, and a huge fan of whiteboards. This might seem silly but a whiteboard was very important to create her success. The act of writing things down physically writing them down (not just typing) made them real and helped her brain created a path to follow. 

Her goal was to figure out the #1 thing she was good at and the #1 thing people are usually interested in when she had talked about it in the past and write these ideas on her whiteboard. 

Right after she went through her divorce, she felt like her back was financially against a wall and, because she didn’t have a financial security net anymore, she needed to buckle down and figure out what to do with her business. So she decided to look at the Google Analytics for her blogs. She figured this was the best way for her to see what her audience was already telling her that they liked. She looked at her top five blog posts and said, “Okay, here is what my audience apparently likes. I am going to make an offer an e-book around each topic.” 

Do an Ask Campaign... What do people regularly came to her with questions for? What topics had a compelling story around? So e-books are her thing. They have worked really well for her, and she built an entire business from writing, sharing vulnerable moments, and creating e-books. Once she decided what she wanted her topic to be, she began the outline for her e-book. She didn’t have to write the entire thing yet, just put together the bullet points of what she wanted to talk about in an outline. 

She was going to have to share vulnerable stories if she wanted to quickly connect with people. Vulnerability is like a magnet and is the ultimate human connector, but it’s not always easy to be vulnerable. She started thinking about stories she could put in her book that could help her audience. 

The real, raw stories…stretched skin, peeing in pants, divorce, going bankrupt. Stories that might make her stomach churn when she thought about sharing ALL the real details. Stories she thought she would be too embarrassed to admit or share publicly. These were the stories that created instant connections with her audience, and she NEEDED them right now to create wildfire-quick audiences. 

Then, she began networking like crazy. Reach out to every influencer she genuinely followed online. Offered to help with no expectation of anything in return. When she messaged them, she made it personal, not just copy and paste the same message to 100 people. Showed them that she actually follow them by talking about recent posts they’ve made or things they’ve talked about. 

She continued reaching out to her Dream 100. She replied QUICKLY to the ones who responded and get them exactly what they needed. She offered to write blog posts that their audience might connect with, created videos surrounding their content, sent them her products that could help them, with no expectations in return. 

She expected a lot of non-responses and rejection. When she did this before, out of the 100 people she reached out to, she only got one yes. BUT... that one yes paid off. She made a video for that one influencer that took off, went viral, and gained her 100,000 organic followers.

She released her program with others who had big lists. Stayed up late writing content for them, obsessively studied their audiences, and made videos that their audiences could relate to. This step was crucial and she needed to leverage the momentum for her launch. She purchased a couple of her competitors’ programs  to see how they did their books. Done is better than perfect. It was okay if her first version wasn’t perfect. It just needed to be done.

She needed a funnel to promote her new e-book and created a video sales letter.

At this point, she had a handful of people (influencers) who have responded. For each new follower she got, she treated them like gold. Responded to every comment and every question that they sent. She nurtured the relationship with the influencer, and with new followers and make sure the content she created for them was good. She posted good, free quality content daily on her FB page that helped position her as an authority figure.

Send a free copy of her e-book to EVERYONE she knew who could share it to their friends/audiences. Let them know the advantage they could get from sharing her product, gave them the launch date, and let them know how her product could impact their audience and community. Made it about THEM, not about her. 

Continued to retarget people on FB who watched her videos. Wrote out a condensed Webinar, FB-Live style and retargeted people who watched the video. 

Touched base with her affiliates. Made sure they knew about the launch day. Gave them as many assets as possible to make it easy for them to promote. Offered to do split-screen Facebook Lives through Be-Live for their Facebook audiences, offered to write the emails to their email list, etc. At the end of the day, she made an honest assessment of how things went and how to continue this momentum and improve or make adjustments moving forward. 

Natalie is a mom of two, who is best known for her ability to connect with women and their real life situations. Natalie’s wildly popular blog gets nearly half a million monthly unique visitors where she shares stories and tips for balancing family, fitness, and a healthy lifestyle. 

Natalie also is the co-author of the Abs, Core, & Pelvic Floor program that has helped over 35,000 women improve their core and pelvic floor dysfunction after pregnancy. This program put Natalie into the 2-Comma Club just four months after the release of the ebook. She wrote an e-book which went on to sell $1,000,000 in four months! She partnered with a doctor who specializes in pelvic floor dysfunction.

Thank you so very much for tuning in for our story of the week.

Find out more about — http://www.NatalieHodson.com